Net Promoter Score

Frank and Kris attend a monthly Business meeting to work on their company. They are so thankful to have a great team to run Anchor so they can have this time away from the office/job sites to continually grow and invest in their business.

Recently they were spotlighted in the presentation for their NPS. NPS stands for Net Promotor Score. This is an index ranging from “-100” to “100” that measures the willingness of customers to recommend a company’s products or services to others. It is used as a proxy for gauging the customer’s overall satisfaction with a company’s product or service and the customer’s loyalty to the brand.

As they heard the presenter’s words, “Anchor is a world class company.” A quick spark of pride shot through their soul, pride for all the sweat, guts, tears that Frank and Kris have invested over the last fourteen years. It’s been the hardest thing they’ve done in 34 years of marriage.

A world class company scores at 50%. Starbucks is 77% and Apple is 63%. The average is 15% and Anchor Water Damage & Restoration is 82%.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”